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Majority of consumers use social networks to influence buying decisions (Gartner)

August 12, 2010

Five years ago it would have been close to zero, now it is the majority.

Choosing healthcare, a doctor or a nursing home should be no different from any other buying decision – although arguably a lot more important. Research from the Pew Institute and others shows clearly how the internet-sourced opinion of others is increasingly shaping the decisions of patients, their families and carers.

My prediction: within three years the majority of the public will be using online patient experience to influence their choice of care.

Those who deliver high quality care – which by definition means ensuring excellent patient experience – will win (as will their patients). Organisations which cannot or will not do this, will cease to exist.

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